Heard about Pinkwashing? What it is & How to Avoid It…

I learned something new yesterday…the term ‘pinkwashing.’ This is the term for when cosmetics/skincare items display the breast cancer pink ribbon logo to show their support for the issue – normally donating a portion of their sales to breast cancer research – but the ingredients in their products ACTUALLY CONTAIN CARCINOGENS. Cue shock-horror.

It’ such blatant hypocrisy and it makes we wonder, with weary cynicism, how companies can get away with it. But, of course, they do. It’s just one of many reasons I got into green beauty.

The way to avoid being ‘pinkwashed’ is simply to check the ingredients of a product brandishing the pink ribbon logo. Does it contain any of the following?

-parabens

-phtlates

-fragance

If the answer is yes, then it’s best avoided.

Here’s a short video from YouTube made by “The Campaign for Safe Cosmetics,” that discusses the issue and argues that if a company wants to advocate for women’s health they’d do well not to put known toxic chemicals in their products to begin with…

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2 Comments

  1. It’s bad! Of course, these same companies argue that the toxicity level is so tiny in such small amounts it wouldn’t harm people…but then, why would you ever take the risk?? It’s crazy! Lab experiments on animals (also horrible) have proven that over time these chemicals can cause cancer and other issues; mainly reproductive. Sure, humans are bigger, but again – why take the risk? Thanks for stopping by!

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