I learned something new yesterday…the term ‘pinkwashing.’ This is the term for when cosmetics/skincare items display the breast cancer pink ribbon logo to show their support for the issue – normally donating a portion of their sales to breast cancer research – but the ingredients in their products ACTUALLY CONTAIN CARCINOGENS. Cue shock-horror.
It’ such blatant hypocrisy and it makes we wonder, with weary cynicism, how companies can get away with it. But, of course, they do. It’s just one of many reasons I got into green beauty.
The way to avoid being ‘pinkwashed’ is simply to check the ingredients of a product brandishing the pink ribbon logo. Does it contain any of the following?
If the answer is yes, then it’s best avoided.
Here’s a short video from YouTube made by “The Campaign for Safe Cosmetics,” that discusses the issue and argues that if a company wants to advocate for women’s health they’d do well not to put known toxic chemicals in their products to begin with…